I recently completed a creative advertising campaign for Maple3, a premium, plant-based hydration drink made from 100% pure organic maple sap. The challenge was to create a campaign that could communicate Maple3’s natural advantage while still feeling bold, performance driven, premium, and relevant to modern athletes and active lifestyles. Rather than relying on traditional product-focused ads, I developed a visual campaign that placed Maple3 directly inside the world of movement and performance from trail running and cycling to swimming, snowboarding, road trips, and outdoor adventure.

The goal was to answer one key question:

How can we make natural hydration feel just as powerful and aspirational as the world’s leading sports brands?

Through strategic creative direction, AI-assisted visual exploration, product storytelling, and design refinement, I created a cohesive campaign built around the idea:Nature-powered hydration. Performance in motion.

This project also gave me the opportunity to explore how AI can support not replace creative thinking.

Every visual started with a concept, was shaped through intentional art direction, and refined into a consistent campaign system.

The full Maple3 case study is available on my Behance.

🔗 Link to the full project is in the comments.

I’d love to hear your thoughts.

Which campaign concept stands out to you the most?

The underwater frame stands out to me. It makes maple hydration feel athletic without leaning on the usual gym imagery, and the repeated bottle angle and yellow type keep the whole set together.

Thinkific Online Course Website Setup for Scalable Science Learning Platform

This project involved designing and building a full online course website using Thinkific for a science-focused digital learning academy. The goal was to create a modern, structured, and conversion-optimized online course platform that allows users to explore, preview, and enroll in educational content seamlessly while maintaining a premium and engaging learning experience. Thinkific was used as the core learning management system (LMS), allowing the platform to host, structure, and deliver multiple online courses efficiently. As a cloud-based course platform, Thinkific enables creators to build, market, and sell courses while maintaining full control over branding and student experience . The platform was configured to support structured course delivery, student engagement, and scalable growth for the academy. The homepage was designed with a strong visual hierarchy and clear messaging, immediately introducing the value of the platform and guiding users into course exploration. The hero section highlighted the academy’s positioning, while call-to-action buttons such as “Preview Courses” and “Explore Courses” were strategically placed to improve user flow and increase engagement. The course catalog section was structured to showcase multiple science-based courses in a clean, grid-based layout. Each course card was designed to clearly communicate the course topic, value, and outcome, making it easier for users to browse and select relevant content. This structure improves usability and aligns with how successful online course platforms present educational content for better discovery. Content sections were organized to highlight different learning categories such as critical thinking, health science, neuroscience, and quantum physics. This segmentation helps users quickly navigate the platform and find courses aligned with their interests, improving overall user experience and reducing friction. The platform also included video-based learning previews, allowing users to engage with course content before committing. This is a key conversion strategy for online course websites, as it builds trust and demonstrates value before purchase. An additional key feature implemented was the email capture system for lead generation. The “Stay Updated” section was designed to collect user emails and support ongoing marketing efforts. This allows the platform to nurture leads, promote new courses, and build a long-term audience. The website also included testimonial sections to reinforce credibility and improve trust. Social proof plays a critical role in online course sales, and displaying learner feedback helps potential students feel more confident in enrolling. From a user experience perspective, the design focused on clarity, simplicity, and engagement. The layout, typography, and color scheme were optimized to create a premium educational feel while maintaining readability and ease of navigation. Overall, this Thinkific-based online course platform was built to support course discovery, improve student engagement, increase conversions, and provide a scalable system for delivering high-quality digital education. The final result is a clean, professional, and fully structured course website designed to help the academy grow its audience and revenue.