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How we transformed a 4-star property with a 2-star digital presence into a premium online destination—driving 100k+ engagement and 780k+ reach.
The most valuable outcome wasn't just the numbers—it was the fundamental shift in who was paying attention to Hotel Èden.
For sharp content strategy and everything branding, follow us at https://www.instagram.com/eviation.marketing/
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A few months ago, I had the pleasure of creating the brand identity for Stella's Snacks, a small snack bar located within Mason & Fifth, a hospitality brand known for combining luxury with a home-away-from-home atmosphere.
The identity was inspired by Stella, the beloved dog who greets guests at reception. By positioning Stella as the brand’s mascot and name, we could create a visual identity reflecting the warmth and personality guests already associate with their stay. This approach allowed the snack bar to feel instantly familiar and personal, reinforcing Mason & Fifth’s emphasis on community and comfort.
We created a cheerful, character-driven brand that elevates a simple snack offering into a memorable part of the Mason & Fifth experience. Working closely with the Mason & Fifth team, I crafted a brand built around bold, rich colours, a suite of custom playful illustrations, and a friendly tone of voice. Together these elements capture Stella’s lovable personality while creating a distinctive, light-hearted brand that stands proudly within the Mason & Fifth ecosystem.
I hope you love it as much as we do!
This is one of the best design have seen so far today.... Nice palette
Just wrapped a project for a VC-backed startup where we handled the full redesign, from the landing page all the way through the entire application, and closed it at $5K.
Launched the redesign and they crossed 100 users within a day with an 88% customer satisfaction rate, which was a great way to close it out.
Genuinely one of the more fun projects we've worked on recently.
amazing design
CASE STUDY for Shopify Fashion Store + Kit Email Marketing Funnel
One thing I’ve learned from designing eCommerce brands:
People rarely join an email list because of the form itself.
They subscribe because of how a brand makes them feel.
While working on this Shopify fashion store and Kit lead capture experience, I focused on something deeper than visuals; trust, emotion, and connection.
The strategy behind this case study was simple:
Create a clean Shopify storefront that attracts attention…
Then build a Kit email funnel that keeps visitors emotionally connected to the brand.
From the layout and typography to the storytelling and lead capture flow, every detail was designed to improve engagement and audience retention.
Because psychologically, people remember experiences more than products.
Good design gets clicks.
Strategic branding builds loyalty.
What’s the first thing that makes you trust a brand online?
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