Guildford Festival of the Arts is a brand new, grassroots celebration of visual arts, created to champion local and emerging artists. For its inaugural 2025 edition, FLM Studio built the visual identity from the ground up.
Bold colour. Bespoke typography. Playful energy. The identity was designed to feel accessible, expressive and rooted in the local creative community.
A complete brand identity, bespoke logo, custom typeface, event materials and a full suite of merch and products.
Meriot personal portfolio Website Homepage showcase
A portfolio website designed to turn personal expertise into a strong digital presence.
The goal was to create a website that communicates experience, personality, expertise, and credibility within the first few seconds.
I focused on:
Clear positioning and personal branding
Strong visual hierarchy
Editorial-style typography
Project-focused storytelling
UX/Product Design service presentation
Testimonials and social proof
Clear CTA for potential clients
Responsive, conversion-focused layouts
The visual direction combines minimal typography, bold imagery, dark/light sections, and subtle interactions to give the portfolio a distinctive personality without making it difficult to navigate.
Two versions of the same Endure logo concept; same aggressive italic letterforms, same racing DNA. One detail changes the entire read.
Which version hits harder? 👇