Guildford Festival of the Arts is a brand new, grassroots celebration of visual arts, created to champion local and emerging artists. For its inaugural 2025 edition, FLM Studio built the visual identity from the ground up.
Bold colour. Bespoke typography. Playful energy. The identity was designed to feel accessible, expressive and rooted in the local creative community.
A complete brand identity, bespoke logo, custom typeface, event materials and a full suite of merch and products.
A website hero and motion identity concept for Cycle.
The experience takes the viewer through seven historical eras in one continuous forward journey, while the logo, camera path and core composition remain consistent.
The concept explores how a static identity can become a living digital experience through motion, environment and interaction.
Workflow included Spline, Claude via MCP, Midjourney and SeaDance.
Available for brand identity, motion and digital design projects.
This question has been doing the rounds on X and I have to say, I'm firmly on the other side of that argument. I've always loved seeing typography become part of the artwork rather than just a title sitting on top of it.
So I wanted to put that idea to the test with an imagined album called Nothing Stays Still, inspired by change, fleeting moments and everything in between:)
I played around with the lettering until it felt expressive, a little restless, and inseparable from the photograph.
Because I think badly considered typography is tacky. Typography itself? Give it a chance :)
What's an album cover where the type really makes it for you?
One page with brand, web and product UI together is a strong move. Clients see the range without clicking around. Rebuilding mine with AI coding tools taught me the same thing: the speed lets you spend the saved time on the case study writing, which is what actually wins work.