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MIMORI — Keeper of Forgotten Dreams
Some dreams are too precious to disappear.Mimori is an original mascot created as the gentle guardian who collects forgotten dreams before they fade away forever. Living in a hidden dream world, Mimori rescues lost memories and brings them safely home.Rather than just one cute character, I built the foundation of a complete character IP — designed for consistency across plush toys, keychains, apparel, accessories, packaging, social content, and future storytelling.Every detail — the cream plush body, oversized crescent moon ears, embroidered emerald eyes, and signature lavender scarf — was crafted to make Mimori instantly recognizable and lovable from any angle.Mimori’s golden Dream Core represents preserved memories, while its calm and comforting presence reminds us that no dream is ever truly lost.This project explores how one original mascot can grow into a full universe — perfect for collectibles, animation, books, games, and lifestyle products.
Character Brief
Name: Mimori
Role: Keeper of Forgotten Dreams
Personality: Gentle, curious, playful, and deeply comforting. Now available as soft plush toys, keychains, hoodies, and more.
project here: https://www.recraft.ai/project/6cec4115-5c06-4d7e-811a-82d4e4460e40
Mimori — Keeper of Forgotten Dreams
Mimori on clothes
Mimori
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Meet Lil A 👼, a mascot for a creative studio built to make brands harder to forget.
Lil A is a soft angel from a surreal world where angels stand for the anti-boring. Their job is to enter the ordinary world and make it other. They show up when an idea feels too normal, too flat, or too easy to ignore. They turn ordinary objects, simple messages, and unfinished ideas into visual moments people remember.
The project shows how a studio mascot can live across identity, posters, stickers, social formats, and motion while keeping the same character and mood
And yeah, this is our entry for the Contra × Recraft competition.
Project link: https://www.recraft.ai/project/0145727e-1747-455e-8289-089e14795a13
Wow, Such a cool mascot! Love Lil A
MÉL THE SEAL — Remote Work Solutions for Tired Creative People
Meet Mel: a sleepy harbor seal built from lavender raff, client revisions, lofi beats, low battery mode, and tiny wins.
What started as a small painting of a seal with cosmic eyes became a full mascot-led brand world. I developed Mel’s personality, origin story, visual identity, comic series, emotional language, packaging, merch, stickers, social content, and a card game for freelancers surviving the workday.
The goal was to create more than a cute mascot. Mel needed to feel like the same character everywhere: in a comic panel, on a coffee cup, inside a sticker pack, on a hoodie, and in a tiny animated moment of client-revision panic.
Built with Recraft Studio:
Character exploration, reference-image workflows, V4.1 Vector identity studies, packaging and merchandise applications, social assets, storyboards, and image-to-video experiments.
Always tired. Often late. Still shows up.
Full Case Study: https://www.recraft.ai/project/2a11d3ab-1851-4c5e-b259-3e3a54b46633
My loom is in the comments.
This character represents my turbulent introvert soul!!!I like it very much!!!Are you planning to make it as a telegram sticker? If yes, I'm willing to buy it!
Which cover should lead my Recraft × Contra Mascot Challenge submission?
A.Light and product focused.
B.Dark, premium, and brand focused.
Same mascot system, different first impression.
Which one would you choose? A or B? 💜
🔗 Recraft project
https://www.recraft.ai/project/b4f3c24f-55fc-484a-899a-3fc98e389c6a
#recraftchallenge #mascotdesign #branddesign #mobileappdesign
58 voted
56%
46 voted
44%
104 votes
Closed
B, and the reason matters more than the vote. B opens with the title lockup and the mascot so the brand idea lands before the screens do, A opens with mockups and reads as one more app shot. The gallery is also full of light covers, so B wins the scroll before anyone reads a word
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