The objects are doing the talking. The brand just clears the floor.

Teal glaze. Sage velvet. Burgundy lacquer. None of those are brand colors. They're material choices. The identity never competes.

That's the hardest thing to get right in a product brand — knowing when to get out of the way.

SOLEN. Full case study coming.

Excellently executed

Project NOVA is a retro-futurist mobility brand reimagining motherhood through cinematic design, luxury innovation, and emotionally driven stroller concepts inspired by vintage visions of the future.

I really enjoyed using Melius throughout this project, especially how quickly the platform was able to generate outputs once I prompted the agent. What impressed me most was how much it could create from a single idea — it helped generate an entire brand world including branding, advertisements, visuals, and videos in a very short amount of time. As someone who used to spend hours creating decks and creative presentations manually, I immediately saw how much time a tool like this could save during the ideation and creative development process.

This was also my first time using a platform like Melius to build a concept from scratch. I still struggle at times with prompt writing, but I appreciated how Melius helped translate ideas into more complete prompts and visual directions, which made the process feel much more approachable and collaborative creatively.

One area I think could improve is onboarding and tool education. I would have loved more information or tutorials explaining the available tools, node types, and ways to organize workflows on the canvas. I occasionally felt a little lost while trying to structure and manage my workspace. I also wasn’t initially aware of how the credit system worked, so I ended up using a large portion of my credits during an experimentation phase while learning the platform and exploring different creative directions.

Overall, I found Melius to be an incredibly inspiring creative tool that made the process of world building, concept development, and visual storytelling feel much faster and more accessible.

Project Nova

My process

Began with the idea of designing a futuristic stroller concept that solved real frustrations modern mothers experience in everyday life, including navigating stairs, weather protection, storage limitations, and mobility.

Explored multiple futuristic mobility concepts before narrowing the direction into a retro-futurist stroller brand inspired by vintage visions of the future, cinematic editorial campaigns, and luxury industrial design.

Used Melius agents and multiple workflow nodes to experiment with visual styles, prompt refinement, atmosphere direction, and feature ideation while developing the overall world and identity of Project NOVA.

Iterated through different stroller forms, materials, silhouettes, and environments to balance futuristic innovation with emotional warmth, functionality, and stylish motherhood aesthetics.

Developed multiple concept models within the Project NOVA universe, including stair-climbing mobility, hover functionality, weather-adaptive shielding, and self-driving companion stroller systems.

Refined the final visuals and branding direction around retro futurism, blending 1950s-inspired optimism, cinematic storytelling, luxury mobility design, and modern motherhood.

Nice work!