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In the age of AI, I'm learning how branding works.
because I truly believe that's differentiation.
Apex, A growth marketing agency for startups that wanna stand out.
first spec project, I'd appreciate any pointers by veterans.
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2 for me. Love the fashion forward feel.
Folake & Co. | Website Design + Digital Experience
For Folake & Co., a DMV-based coffee and matcha cart, I developed a five-page website concept designed to translate the brand’s playful personality, cultural influence and vibrant menu into a more complete digital experience.
The visual direction built on Folake’s existing organic wordmark and earthy color palette while introducing stronger typography, layout structure, photography and calls to action. The website was designed to feel colorful and energetic without becoming visually overwhelming, allowing the coffee, matcha, plantain syrup and event experiences to remain central to the story.
I structured the website around the different ways someone might discover and interact with the business, whether they wanted to learn more about Folake, explore the menu, book the cart for an event or find upcoming appearances.
My work included:
• website strategy and creative direction;
• user journey and information architecture;
• custom five-page website concept;
• responsive Home page design;
• About page and brand storytelling;
• Menu page organization and presentation;
• Book the Cart inquiry experience;
• Events page design;
• custom-coded interactive website prototype;
• navigation and page-flow development;
• visual hierarchy and typography system;
• integration of the existing logo and brand assets;
• earthy color palette application;
• photography selection and image placement;
• coffee, matcha and product-focused storytelling;
• booking and inquiry calls to action;
• mobile-responsive layout planning;
• embedded imagery and website assets;
• final prototype testing and presentation preparation.
The final concept gave Folake & Co. a digital home that felt as distinctive and inviting as the physical cart experience. It brought the brand story, menu, bookings and events into one cohesive space while creating a stronger foundation for visibility, customer discovery and future growth.
This website was developed as a pitch concept and was not ultimately published by the brand.
This is the best design i have seen so far 😍
I'm designing a new design style and system for our proposals and showreel decks and presentations which has been a lot of fun.
Developing business assets used to feel like a chore, but recently I've been enjoying updating everything. Here's some key slides and visual direction.
beautiful!