Audience-Led Content Strategy from Insight to MeasurementAudience-Led Content Strategy from Insight to Measurement
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Developed a content strategy approach that starts with the business or audience reason behind the content—not simply what to post.
The workflow connects an observation or idea to diagnosis, content pillar, strategic role, brief, creation, publishing, and measurement.
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Creatives on Contra have earned over $150M and we are just getting started