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A modern fashion e-commerce redesign focused on better UX, stronger visual hierarchy, and a smoother shopping experience.
I redesigned the Trendify fashion shopping experience to create a cleaner, more premium, and conversion-focused interface.
The redesign focused on simplifying navigation, improving product discovery, creating a stronger hero section, organizing categories more clearly, and making the overall shopping journey feel more intuitive on mobile.
What I worked on
E-commerce UI/UX redesign
Mobile-first interface design
Homepage redesign
Product card and product showcase design
Category navigation
Search experience
Promotional banner design
Visual hierarchy and spacing
Conversion-focused CTA placement
Bottom navigation for mobile shopping
Design Goal
The goal was to transform a basic fashion shopping interface into a visually engaging experience that helps shoppers discover products faster and move naturally from browsing to purchase.
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Quality design is non-negotiable working with me.
Every part of my work functions to achieve a goal.
TGIF 🥂
Great work🔥👏👏
For an ADHD brain, which is better UX:
“Let me choose”
or
“Tell me what’s next”?
A gives users more freedom to scan, explore, choose.
B creates a clearer path, makes progress visible, and reduces decisions.
Neither is automatically better
But for users dealing with attention, overwhelm, & decision fatigue, structure can directly affect whether they continue or drop off
Which one creates less friction and a stronger reason to keep going?
🟣 A Let me choose
🟢 B Tell me what’s next
👉 BOOK A MOBILE APP STRATEGY SESSION
https://calendly.com/asol_design/book-diagnostic-call-linkedin-clone
If users aren’t activating, converting, or coming back, I’ll help identify where the UX is losing them.
6 voted
20%
24 voted
80%
30 votes
Closed
Case Study: VP.Design — Luxury Automotive-Inspired Shopify Redesign
Rebuilt the storefront for VP.Design, a premium furniture and decor brand (engine coffee tables, Ferrari-inspired office chairs, automotive wall art) into a dark, cinematic luxury experience.
What I did:
Complete visual overhaul moving away from a generic template feel toward a dark, high-end aesthetic inspired by luxury watch and automotive brands
Built a scroll-driven hero experience full-bleed video intro, curtain-reveal loading sequence, and scroll-scrubbed animation using GSAP ScrollTrigger and smooth-scroll libraries
Designed custom sections for parallax product showcases, featured collections, and brand storytelling blocks
Shifted the sitewide palette to a graphite and bronze color scheme to match the premium product catalog
Integrated AI-generated video content into the design to reinforce the automotive/luxury theme
Fully mobile-responsive build, delivered on a tight deadline
Why it matters:
For a brand selling $30k+ statement furniture pieces, the site has to feel as premium as the product. This wasn't a template swap — it was a ground-up rebuild of the storefront's motion, pacing, and visual language to match brands like Jacob & Co. and Richard Mille.
🎥 Video walkthrough below.
#Shopify #LuxuryEcommerce #WebDesign #ShopifyDeveloper #MotionDesign
