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A competition entry focused on hierarchy, contrast, and a strong visual statement.
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What if minimalism isn’t less — but more intentional?
This is COCO — a finished packaging system built on restraint.
Clean hierarchy, deliberate typography, purposeful whitespace,reduced elements.
But the key shift is here:
→ material becomes the design.
→ The aluminum isn’t just a container
it defines the color, the light, the presence.
A few intentional decisions:
1. Removing everything that didn’t carry meaning
2. letting hierarchy guide instead of decorate
3. treating material as the primary visual layer
For me, minimalism is not less design —
it’s more attention to every detail.
Great!!
Round 2 — Cast your vote!
SkillArena vs Bobby
They survived Round 1. Now only one moves on.
Both of these builds proved they belong in the bracket — but the competition just got tighter. Explore both, pick your winner, and cast your vote.
Voting closes March 29th at 12PM EDT. Who's advancing?
Please note: All votes must come from verified Contra accounts. Votes flagged as inauthentic will be discounted.
34 voted
68%
16 voted
32%
50 votes
Closed
SkillArena looks fine man!!
The part of your brand people actually remember isn't the logo.
I've been getting a lot of enquiries lately for logo-only work. Whilst I love designing logos, they're not actually super useful unless they're also supported by the strategy and frameworks of a wider visual identity.
The most valuable thing I deliver to clients are brand guidelines, which provide the blueprint for ensuring a consistent and cohesive look in all platforms and spaces.
I've recently been working on this identity for Forma, and I'm completely falling in love with it 🌀
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