Corporate Website with Two Distinct Visual DirectionsCorporate Website with Two Distinct Visual Directions
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Corporate site for a general contractor whose work spans housing, commercial property, medical infrastructure and the restoration of listed buildings.
Four service lines that have almost nothing in common operationally — so each got its own section and its own visual logic, instead of being flattened into one shared template.
Delivered as two complete art directions: one in dark green and gold, one heraldic. Both were built as working sites, not static mockups, so the client picked an identity by using it rather than by approving a picture of it.
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