❤︎⁠ Mamico Spatial concept, zoning, graphic system and customer experience

Mamico is a large-scale children’s retail space spanning 1,700 m², designed as a comprehensive environment for future and young parents. The project encompassed the full development of the store — from spatial zoning and customer flow to wall graphics, immersive areas and experiential elements. Conceived as more than a traditional retail space, Mamico integrates product, service and emotion into a unified experience. The layout includes dedicated zones for different stages of early childhood, as well as carefully designed room-like settings that recreate real-life nursery and home environments. These allow visitors to better imagine, test and select products in context.