Revamping a Global Assessment Platform: UX Design & AI Innovations

Revamping a Global Assessment Platform: UX Design & AI InnovationsRevamping a Global Assessment Platform: UX Design & AI Innovations

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Sam Sipasseuth

• 21h

A 10-year-old assessment platform deployed in 70+ countries needed a modern authoring experience. I led the redesign: AI-assisted workflows, familiar interaction patterns, and a stakeholder analytics layer.

Applied Triple Diamond + IDEO DVF framework. Built a "Preview Alpha" satisfying Marketing, Engineering, and Product simultaneously, before a single engineering commitment was made.

Research: 400+ participants across EU, Japan, and US markets. 30+ in-depth interviews. Validated strategic pivot from B2C to B2G before engineering investment.

· +16 SUS (68→84) — Japan Ministry of Education pilot

· 50% faster content creation

· 3× adoption increase (A/B testing, n=400)

· Strategic pivot validated before engineering committed

Product Design Product Strategy UX Research Figma Mural UserTesting

Alex Aperios

pro

• Mar 9

With every branding project, I design and present 2–3 different options for my clients, sometimes even one is enough when the vision is crystal clear. The reason I show more? I like to push myself more creatively to explore beyond what's safe and normal. A client might think they know exactly what they want, but the moment I go beyond the safe choice, they're often surprised by how much they love the more creative direction. This was exactly the case working with BraveDuck+Robots, an experience design studio built around creativity, strategy and technology. The brief was clear, but pushing past the obvious unlocked something far more interesting. At the end of the day, we're here to serve our clients, but sometimes working with them means showing something they didn't know they needed.

branding brandingstudio Figma

Mya Nguyen

• Mar 9

I completely relate to this. There’s something really rewarding about pushing things beyond the brief.

A good designer can stay within the brief, but a strong creative director should be able to see what the brand could become and take the client along that journey.

I do the same...