Transforming Little Penelope's eCommerce with a New Homepage

Transforming Little Penelope's eCommerce with a New HomepageTransforming Little Penelope's eCommerce with a New Homepage

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Zaid Akhtar

• Jun 2

Just redesigned the homepage for Little Penelope — transforming a generic eCommerce experience into a playful, premium, and conversion-focused shopping journey.

The goal is to help parents discover products faster while creating a warm, memorable first impression that reflects the brand's personality.

What do you think? 👀

Web Design websitedesign uiux webredesign Product Design UX Design FigJam Figma

Muyideenaliyah Ayomide

• 1d

Love the attention to detail here. The final result looks incredibly refined.

Zaid Akhtar

• 1d

Thank You ❤️

Shivansh Verma

pro

• May 28

Which background feels better for this screen from ? 🎨✨

The layout stays the same, only the background changes. Curious which one feels more playful, balanced, and kid-friendly to you 👀

UX Design UI Design Web Design

4 voted

36%

7 voted

64%

11 votes

Closed

Madob Acharjya

• May 29

Nice work!

Ali Kashif

pro

• May 28

Exploring "How We Work" section

Which colour is best (both colours are the main colour guide)?

Figma UI Design Web Design

37 voted

54%

31 voted

46%

68 votes

Closed

Varun Bhagtani

• May 28

Personally leaning towards the dark blue-green version. The cooler tone feels more aligned with trust and clarity especially for a “How We Work” section. The Dark brown version has a strong cinematic mood, but the blue-green helps the structure and content breathe a bit more to me.

Serge Herasymchuk

max

• May 28

4 attributes that shape a strong brand

A brand is more than a logo. It’s a system of recognizable details people notice before they even see the name.

1. Color A single accent color can become a brand signature.

2. Typography Fonts shape the personality of a brand.

3. Character Even personal brands develop a recognizable presence.

4. Patterns Small repeated details are often what make brands memorable.

And the most interesting part - strong brands are usually recognized through small repeatable details, not just a logo. Which of these attributes do you notice most often in strong brands?