✅ Duplicate detection, so the same customer is not listed twice and does not receive the same message twice
✅ Phone numbers standardized into one clean format, such as 08031234567, with spaces, dashes, and country-code variations removed
✅ Names and emails made consistent, with proper capital letters for names and lowercase for emails
✅ Incomplete or unclear entries marked as MISSING instead of guessed, so no false information enters your system
✅ A row-by-row check of the final list against the original, to make sure no real information was changed or deleted
✅ A short note telling you which duplicate was kept, what was missing, and what you need to confirm with your customers