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this week working on a cool fintech project ;) will share full visuals soon...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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@Kuba Gawlik turned 2 years of “just posting work” into a fully booked design business.
Here's what I call, the Kuba's Framework:
K – Keep curating and compounding your taste
Take time for daily inspiration, save what resonates, study why it works.
U – Use your generalist experience to expand your services
Work across industries, mediums, and teams early.
B – Build simple sales funnels around your work & portfolio
Post with intent, ride trends, send traffic home.
A – Ask better questions, then iterate relentlessly
Understand clients deeply, plus-one designs frame by frame.
a new UnContrad episode is live now
you’ll want notes ready 📒
Sometimes a small detail can shape the entire identity.
An architecture and interior design studio, wanted a brand that felt more approachable within the industry.
One small detail became key: the dot in the name.
Instead of keeping it perfectly geometric, we softened it. Made it more fluid. From there, it evolved into a linear form that helped shape the brand icon, reflecting the idea of transforming a space.
That same point, combined with textures, became a recurring element across the identity. A simple detail, but one that makes the brand feel more recognizable and cohesive.
Do you usually find concepts in small details like this, or start from something bigger?
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