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As minimal as it gets.
A mini brand guide for an upcoming website launch: Key Data.
A data journalism and storytelling studio.
VERY nice, Aida! Loving the minimalism here
Thank you Evan! My favorite color palette :P
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Taste test!
Which version feels more right for the brand?
1 - Clean / minimal
2 - Bold / colorful
14 voted
34%
27 voted
66%
41 votes
Closed
Version 2 for sure! The bold colors give the brand so much more personality. That colorful ring feels alive.
Here's the first 3 things I analyze on a low-converting website:
value proposition & messaging
user flow & friction
trust signals
I quickly explain each one below
🧵
value proposition & messaging
Does the site clearly explain who it’s for, the problem it solves, and the outcome visitors get within seconds?
Full Branding & Design System
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