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Some of the main logos I’ve developed throughout these 8 years of my journey.
Projects that represent different phases, different challenges, and different ways of thinking about design and positioning.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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"This logo is too cool for us."
A client rejected the most visually sophisticated option and...
...they were right!
It hurts to hear when the work is technically excellent, but their reasoning was solid: "We love it, but we're a mainstream brand and this just doesn't work for us."
A beautiful design isn't always the right one. Forcing a conceptual aesthetic onto a mass audience just creates friction.
Commercial design must solve business problems and speak to the right people. We can't design things just to pad our portfolio.
The designer's ego is the biggest obstacle.
that's why we practice empathy. it get easier when you see it from the client's perspective.
AUREA BOTANICALS es una marca argentina que se creó desde el deseo de conectar con el cuidado personal, partiendo de un lugar más consciente y sensorial.
El desafío fue desarrollar una marca que transmita naturalidad y calidad, sin perder la esencia naturista. Encontrar un lenguaje visual capaz de expresar lo botánico desde un enfoque más cuidado, donde lo estético y lo emocional acompañen la experiencia del producto.
Una estética con intención. La identidad se construye a partir de una paleta armónica, inspirada en lo natural, que busca generar calma y conexión.
Las decisiones tipográficas acompañan esta idea desde la elegancia, aportando claridad sin perder personalidad y simplificando la experiencia del usuario a la hora de elegir los productos adecuados para su piel. Cada elemento fue pensado para sostener un lenguaje visual coherente, donde lo orgánico no se vuelva caótico, sino intencional.
Más que producto, experiencia. El sistema visual se extiende al packaging y a los puntos de contacto, entendiendo que cada instancia forma parte del vínculo con la marca. La experiencia se construye desde lo sensorial: lo que se ve, lo que se percibe y lo que transmite.
AUREA BOTANICALS se posiciona como una marca delicada, consciente y coherente. Una identidad que equilibra lo natural con lo estético, generando una experiencia que se siente tan bien como se ve.
Which landing page direction would you trust more for a pilot training school?
Working on a redesign for a flight academy and split between two visual directions:
⬛ Deep version — dark, cinematic, authoritative. Feels like you're already in the cockpit.
🩵 Breathe version — light, open skies, aspirational. "The sky is your office" energy.
Both target career-change adults seriously considering aviation — so trust and credibility matter as much as inspiration.
Cast your vote 👆 and drop a comment — does the dark version feel more serious, or does it just feel heavy?
7 voted
30%
16 voted
70%
23 votes
Closed
The breathe version has a light and airy-ness feeling in the design that I think might correlate better with the pilot training!
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