Haven’t posted much over the past couple of months, so here are a few highlights from July and August.

3 client projects. 2 redesigns (positioning, website, and brand) 1 full engagement for a Series A company + strategy & website for a seed stage Every project this year has been better than the last one in pretty much every way Also, 1/3 projects now comes with a skill .md on top of the usual design tokens and guidelines. We’ve started building custom design agents when it makes sense. Every team is building with AI and wants to design with AI as well. But to do that well, you need a strong foundation first. This week I’m wrapping up the agency website redesign and updating the service packages. A lot more to share very soon.

Just wrapped up a 3-hour meeting with a lead who is now officially a client 😊

I went into the meeting feeling pretty nervous. The project had great potential, and I was slightly concerned that budget might become a sticking point.

But the conversation went better than I could have expected. They were really impressed with the project overview, architecture, and the level of attention to detail we brought to the table. The best part? They didn’t even try to negotiate the price.

Such a great reminder that when clients clearly see the thought, planning, and value behind the work, the conversation becomes much less about cost.

Really excited to kick things off next week! 🚀