Created a 3-email onboarding sequence for a fictional invoicing SaaS product aimed at freelancers and agency consultants. The sequence includes:
Welcome Email (immediate trust + first action)
Proof Email (a relatable scenario showing the product solving a real pain point)
Setup Email (soft CTA to complete onboarding)
The goal was to move a new signup from curiosity to habitual use without leaning on hard-sell language at any stage