Identity for =nil; Foundation and a new case on Behance! For =nil; Foundation, we created a minimalist, confident identity that accurately reflects the essence of the product and positions =nil; as an industry flagship without unnecessary playfulness with its audience. When creating the identity, we placed the key-formula metaphor in the "=" sign from the name. For generating zk-proofs in each specific case, zkLLVM performs a large amount of work and selects its unique formula. Thus, the simple equal sign in the identity breaks down in animation into a complex key pattern, forming a flexible system for building graphics and communications for =nil; Foundation.