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My Top Cures for Bad Copywriting
When the copy isn't doing its magic, often, it's something wrong with it. That means that you must fix it. How do you go about that? You identify the problem, track it to the root cause, and apply a remedy.
In this post, you'll read my top cures for bad copywriting. Remember that you can apply these to your own work and make your copy more enticing.
1. Is the message of your copy diffuse? Reestablish its focus immediately.
2. Is your language too vague? Your readers will have issues understanding you. Become more specific with what you want to say.
3. Do you use a lot of jargon? Your target audience may find it difficult to grasp what you have to say. Use plain English.
4. Are you using the wrong tone? Speak the customer's language right now by writing the way they talk.
5. Is the core message centered on yourself? Start talking more about your customer and less about yourself.
6. Is your writing boring? It may kill your sales. Replace the stative verbs with action verbs.
7. Are you not that confident in your product? Be more bold in what you believe and write.
8. Is your copy wordy? Then trim your text urgently!
9. Do people not take action? Craft a more convincing CTA.
10. Are you unsure what to write? Go back and skim your research notes.
Good copy is made in time, but it's also made with care.
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You spent time writing the email. You hit Send. And your prospect deletes it in seconds.
Here’s what could be going wrong:
1️⃣ Boring Subject Lines
If the subject doesn’t create relevance or curiosity, the email may never get opened.
2️⃣ Generic “Dear Sir/Madam” Messages
Mass-produced emails feel like spam. Personalize your outreach.
3️⃣ Talking Only About Yourself
Your prospect cares about their problem—not your company history.
4️⃣ Huge Walls of Text
Make your email easy to scan. Keep it focused and concise.
5️⃣ Weak or Confusing CTA
Give readers one clear next step.
6️⃣ Poor Targeting
Even a great email fails when it reaches the wrong audience.
7️⃣ No Follow-Up Strategy
One unanswered email doesn’t always mean “No.” A relevant, respectful follow-up can make the difference.
📈 Better Emails. Better Opportunities.
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Good points. Clear, short, and relevant emails really make a difference.
Nice work shoaib
"Only One Flame Survives the Storm" — a single continuous one-take anime battle, entirely AI-generated in CapCut Video Studio with Seedance 2.5.
Two original warriors, one arena, no cuts: a lightning-wielding swordsman vs. a fire-fisted fighter, clashing across a storm-lit...
Kept it clean.
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No distractions.
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Just what matters.
That's how I approach every edit.
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