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Developed a LinkedIn paid ad campaign analysis and optimization plan for a B2B SaaS company targeting enterprise IT and healthcare decision-makers. Includes performance breakdown by audience segment, targeting recommendations, and a phased optimization strategy to improve CTR, reduce CPC, and build retargeting audiences.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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CASE STUDY: Cold Outreach - How I Handle a "Not Interested"
Most freelancers panic when a brand says "Not interested." I don't.
Here's the exact 3-step framework I used when a 30K+ SaaS brand said No twice:
Step 1 - Initial Pitch: Spotted a retargeting gap in their Meta Ads (prospecting without retargeting for site visitors). Pitched lean.
Step 2 - Value Follow-up: When they said No, I didn't push. Offered a 2-min Loom walking through the gap + 1 strategy fix they could run without me. No pitch attached.
Step 3 - Professional Close: When they said No again, I closed the loop respectfully: "Totally understand - I'll close the loop here. If things change, I'm here. Wishing you success."
Result: They replied "Appreciate it, and wishing you all the best too 🧡" - door left open for future. No burn, no desperation.
Lesson: On Contra and Instagram, how you handle a No matters more than how you pitch a Yes. Professional close > pushy follow-up.
I build the same systems for coaches and DTC brands: Meta retargeting, GoHighLevel automations, and follow-ups that close without being pushy.
DM "OUTREACH" if you want my exact script.
Most people only post wins, so a case study on handling "not interested" is a refreshing angle. Which follow-up line gets you the most replies after a no?
Performance Marketing | Meta Ads & Google Ads
Hello everyone,
I'm Jawher, a Media Buyer specializing in paid advertising, campaign optimization, and performance analysis.
I help businesses improve their customer acquisition through data-driven advertising strategies across Meta Ads, Google Ads, and TikTok Ads.
My expertise includes:
Meta Ads campaign management and optimization
Google Ads Search campaign setup and management
Audience targeting and creative testing
KPI analysis, budget allocation, and performance optimization
E-commerce advertising and lead generation
My approach is focused on measurable results, continuous testing, and making informed decisions to maximize the efficiency of every advertising budget.
I'm always interested in connecting with businesses, e-commerce brands, and marketing agencies looking for a performance-driven advertising partner.
If you're looking to improve your paid advertising strategy, let's connect.
Great to connect, Jawher! Couldn't agree more—data-driven media buying across Meta and Google is crucial. Combining those top-of-funnel paid strategies with tight mid/bottom-funnel lead nurturing and retargeting is where the real scale happens. Looking forward to seeing your work on Contra!
One thing I’ve learned while studying Meta Ads is that spending money on ads doesn’t automatically mean a campaign is performing poorly.
Likewise, getting a lot of reach or messages doesn’t necessarily mean a campaign is successful.
Every campaign raises several important questions:
Who is seeing the ads?
Who is clicking on them?
Who is sending messages?
How much does it cost to reach one genuinely interested person?
And ultimately, how many of them become customers?
This is where the data in Ads Manager becomes valuable—it helps us find answers to these questions and make better decisions.
For me, Meta Ads is no longer just about “Boosting a Post” or simply running ads.
It’s more like a continuous process of:
Test → Observe → Analyze → Improve
And every campaign has something to teach us.
#MetaAds #FacebookAds #DigitalMarketing #MarketingLearning #PerformanceMarketing
"Cost to reach one genuinely interested person" is the metric most people skip. Boosting a post is fast food, this is the real meal. Do you track it per creative or per ad set?