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A content strategy created for a business-focused YouTube channel.
The project included planning content pillars, audience journey, publishing workflow, and a long-term content roadmap designed to support consistent growth and audience engagement.
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Three years ago, I walked into a tiny gallery shop in Tbilisi called Ferta — and somehow I still remember it.
Not because it was big or famous. It was the opposite: small, personal, hidden. But the owner had such warmth and taste that the shop stayed in my head for years.
For this challenge, I wanted to build something around that feeling.
I built Ferta Hidden Walks — a route-based discovery app that turns a small local gallery in Old Tbilisi into the final stop of curated walking routes.
Instead of creating a generic souvenir website or product catalog, the app helps travelers choose a short walk through Old Tbilisi, follow balconies, courtyards, and quiet streets, discover objects connected to each route, and reserve handmade pieces before arriving.
For travelers, it makes the shop easier to find without losing the feeling of discovery.
For Ferta, it creates a more intentional path from online discovery to offline visit: route requests, object recommendations, reservations, customer preferences, and simple business insights.
Live app:
https://ferta.base44.app/
Business demo:
https://ferta.base44.app/business-demo
Ferta Hidden Walks is not just a website for a local shop.
It is a way to turn a hidden place into a destination.
base44giveitaglowchallengeAI DevelopmentAI VIsual DesignerCreative DirectionBase44ChatGPTGoogle Apps
this is so cool! don't forget to share a link to the original website too!
Which one would you click if these were on your YOUTUBE feed?
Be honest (comment if none 😔)
2 voted
67%
1 voted
33%
3 votes
Closed
Developed a complete social media strategy for a fictional premium veterinary clinic as part of a branding and digital marketing project.
The project included:
• Brand positioning
• SWOT analysis
• Audience research & customer personas
• Competitor analysis
• Content pillars
• KPI framework
• Content strategy
• Performance measurement plan
Tools used:
Canva • ChatGPT • Microsoft Office
Challenges
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