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Designed a high-converting YouTube thumbnail for a Nigerian emotional storytelling channel. The thumbnail was created to maximize click-through rate (CTR) by using bold typography, expressive character composition, vibrant colors, and visual storytelling. The design captures viewers' attention instantly while accurately reflecting the video's emotional theme.
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The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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Human by Design: La Mie Bakery Identity
Although we missed the official Contra x @envato challenge deadline, the workflow behind this project is worth sharing.
It's a complete brand identity and packaging system for La Mie, an artisan bakery.
While exploring the Envato library for inspiration, we noticed how generic concepts easily fall into template traps. Anyone can pull assets or generate a quick layout, but a distinct human perspective is required to create a cohesive, soulful brand ecosystem.
The workflow:
- custom character design: we moved away from sterile AI concepts and sketched a bespoke French poodle mascot from scratch.
- bespoke typography: we hand-lettered the primary logo text to establish an authentic, homey brand voice.
- production & curation: developed the packaging system in Figma using curated Envato mockups and design assets to enhance the final presentation.
While AI is an efficient tool for rapid brainstorming, true storytelling and emotional connection still require a designer’s touch.
Designed a high-converting YouTube thumbnail focused on storytelling and emotional impact. I used bold typography, color contrast, and cinematic composition to capture attention and improve click-through rate (CTR). Created using Canva and AI-assisted design techniques.
Brand identity for INNO100, a flagship innovation store in Shenzhen.
The logo, typography, pattern, colors and imagery all build on the same idea: the meeting point of nature and technology. Waves become circuit lines, organic tones meet electric gradients, and the diagonal compositions give the brand a sense of forward motion.
The result is a consistent and recognizable identity designed to make the business feel established, distinctive and trustworthy.
