Contra - A professional network for the jobs and skills of the futureI'm going all in on email collection. Email converts 30 to 40 times better than social media. Tha...
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I'm going all in on email collection.
Email converts 30 to 40 times better than social media.
That's why I'm sending my Instagram traffic to email through a free lead magnet. Then I monetize directly through email.
Plus, email is way safer:
No algorithm changes
No random shadowbans
You own the audience
So I tested it on my cat page. I made a simple carousel offering a guide to stop cats from scratching.
The results? Not great.
There's a big community that hates AI on social media. They call it AI slop. I only got a few emails.
But if I had posted a motivation carousel on an account that doesn't mind AI content, I would have gotten way more.
The takeaway? Not every type of content fits every audience.
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The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started