Designing Calming, Conversion-Focused Websites for Mental WellnessDesigning Calming, Conversion-Focused Websites for Mental Wellness
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Brightn - Website Design for a Mental Wellness Platform
Brightn is a mental wellness platform designed to help people build more balance across health, wealth, and purpose through personalized recommendations and daily guidance.
For this project, I designed a clean, calming, and conversion-focused website concept that introduces Brightn as a friendly digital companion for personal growth. The goal was to make mental wellness feel approachable, organized, and easy to act on - not overwhelming or overly clinical.
The landing page was designed around a soft visual system with pastel gradients, rounded UI cards, product mockups, playful annotations, and clear calls to action. The mobile app interface is placed at the centre of the hero section to instantly show users what the platform offers, while supporting feature cards highlight mood tracking, journaling, progress, sentiment analysis, and personalized daily plans.
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