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Strategic Lead: Appnovation Global Content Pivot
Challenge: Appnovation lacked a standardized video framework to showcase complex digital transformations.
Solution: I proposed and executed a video-first content strategy to the VP of Marketing, utilizing the "Visit California: Road Trips" launch as the proof-of-concept.
Execution Metrics:
Sprint Duration: 4 Days (Concept to Final Render).
Output: Comprehensive sizzle reel including original scripting and VO direction.
Reach: 4,000+ internal staff and external partners.
Outcome: The success of this project transitioned our marketing department from static reporting to dynamic storytelling. I have since refined our visual aesthetic and scaled the production process to cover all global case studies and industry award entries.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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I always look to make logos more creative and useful
Fuser is a new creative workflow suite!
I turned the logo into stylize
Then into something you can play with
This could make the website fun for the visitor
This is part of a larger workflow I built inside @Fuser concepting, compositing, mockups and interactive experiece.
Here is my workflow: app.fuser.studio/view/c33c154b-8bbd-4ea3-9c4a-6f288b2fa6ac
Turn your logo into an interactive experience for footer sections and brand identity showcases
6 months and 66 applications is what it took me to land my first client on Contra 🤯
Guess I hit the Devil's number lol 😈
I took this screenshot that same day and wanted to share it here because, when I started, I also wanted to have a sense of how much time and effort it would take.
But every niche is different, and so is the level. Mine is high-end video editing 🎥🎞️
They say it gets easier after the first client… we'll see ✌️😁
congratulations
Kalm Moments – Modern Webflow Website Project🚀
This website is built using Webflow, which is a no-code website builder. It uses HTML, CSS, and basic JavaScript behind the scenes, but everything is designed visually without heavy coding. The design is clean and modern with smooth animations and a premium look. The website is hosted on Webflow servers, which makes it fast and secure. It also includes basic SEO setup and CMS features, so content can be updated easily. Overall, this is a modern no-code website with a strong focus on design, performance, and user experience.
#webflow #freelancerlife #webdevelopment
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