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Kicking off the week by sharing one of my favorite brand identity projects for Maya, a startup I used to work with.
They had a strong product vision but a fragmented brand, so my goal was to build an identity that felt clear, confident, and ready for growth — from story to visuals.
I focused on:
– Turning the mission and positioning into a simple, memorable narrative
– Designing a scalable visual system (logo, colors, typography)
– Extending the brand into product UI, website, and marketing touchpoints
Seeing a cohesive identity make it easier to pitch, market, and communicate with users and investors was the best part.
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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Clean and confident work! The green gradient with the mark feels very modern for fintech - trustworthy but not boring. The app screens look really polished. Curious how you landed on this mark, does it represent growth / movement?
Most early-stage brands play it safe and disappear after a while. For Drylendar, I did the opposite.
3 weeks from brief to full identity: logo, illustration system, app visuals, collectible cards and even merch.
AI makes things cheaper. Personality makes brands memorable.
This is exactly what branding should be! 🔥 3 weeks for full identity, merch, cards - you really built personality, not just a logo. Love the Drylendar vibe. AI makes it cheap, but this makes it memorable - so true!
An existing brand identity showcased across a new campaign. This was one of my favourite projects ever!
Taking an existing identity and stretching it across a whole new campaign is such a good test of a system. This looks like one of those projects where everything just clicked.