Crafting a Cohesive Brand Identity for Startup SuccessCrafting a Cohesive Brand Identity for Startup Success
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Bryan Sokeipirim's avatar
Bryan Sokeipirim Benibo
• Feb 2
Kicking off the week by sharing one of my favorite brand identity projects for Maya, a startup I used to work with.
They had a strong product vision but a fragmented brand, so my goal was to build an identity that felt clear, confident, and ready for growth — from story to visuals.
I focused on: – Turning the mission and positioning into a simple, memorable narrative – Designing a scalable visual system (logo, colors, typography) – Extending the brand into product UI, website, and marketing touchpoints
Seeing a cohesive identity make it easier to pitch, market, and communicate with users and investors was the best part.
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