SEO growth doesn’t always require rebuilding a website from scratch. For this microfiber supplier...SEO growth doesn’t always require rebuilding a website from scratch. For this microfiber supplier...
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SEO growth doesn’t always require rebuilding a website from scratch.
For this microfiber supplier, the challenge was to expand existing organic visibility across both commercial and informational searches—and bring more valuable pages into Yandex’s TOP 10.
The work focused on five core areas:
• fixing technical SEO issues • improving category and product pages • developing an informational content strategy • researching and clustering target keywords • strengthening the website’s backlink profile
From October 2022 to March 2024:
→ Organic clicks grew from 412 to 1,157 per month → Monthly impressions increased from 13,447 to 30,184 → TOP 10 rankings grew from 1,443 to 1,828 queries → Commercial keywords moved from the second page into TOP 3–10 positions
The strongest gains came from treating the website as one connected search ecosystem: commercial pages captured purchasing intent, while informational content expanded visibility and supported topical authority.
The result was steady growth across traffic, rankings, and high-intent search queries—not a temporary spike.
#SEO #EcommerceSEO #B2BMarketing #OrganicGrowth #ContentStrategy
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