Burger Bash — Building a Bold Visual Identity for a Playful Burger Brand 🍔 For this project, I explored how a fast-food brand can use visual identity to create an energetic and memorable personality. The goal was to build a system that feels bold, playful, youthful, and instantly recognizable rather than relying only on food photography. The visual identity was developed through: • Bold, expressive typography to create a fun and approachable personality • Red & yellow color palette inspired by the energy of fast-food culture • Playful graphic elements to add movement and character • Custom packaging designed to make the brand experience more distinctive • Strong visual consistency across the brand touchpoints