Your email might have a great offer, but if people don't open it, they may never see it.

Here are 4 things I pay attention to when planning an email campaign:

→ Subject line: Give people a clear reason to open. → Relevance: Make sure the email fits the audience. → Timing: Consider when your subscribers are most likely to engage. → Consistency: Build a predictable email experience without overwhelming people.

And don't forget to test different subject lines and review your results.

Sometimes, small improvements can make a difference.

Don't just focus on what your email says. Think about what makes someone want to open it.

Well said. Testing and understanding your audience can make email campaigns much more effective.

A client came to me with a problem every exhibition team knows. They collected visitor business cards all day… then someone had to type up the details and email each lead to the right company. Slow. Easy to mess up. And leads went cold while they waited. So I automated it. Here's how it works now 👇 📸 Staff take a photo of the visitor's business card and fill a short form 🏷️ They pick the visitor type (the company this lead belongs to) 💾 They click Save That's it. In the background, the system: ✅ Creates a clean PDF with all the visitor details ✅ Emails it to the right company automatically ✅ Sends a confirmation to the staff member who added it 🔁 If an email fails, it retries 2 more times on its own And if an email still fails? I added a new screen to their admin panel: → See every email: Sent ✅ or Failed ❌ → Resend one with a single click → Or resend all failed emails at once No chasing. No lost leads. No manual follow-ups. The client loved it, and honestly, that's my favourite part of the job. The lesson: good automation isn't flashy. It quietly removes boring work so your team can focus on people, not paperwork. If you run events, exhibitions, or any business where leads get lost between "collected" and "followed up", let's talk. My DMs are open 👋

great work