Progressive blur is the detail that sells it - a hard-edged duo transition reads as a cut, the blur reads as one continuous motion. Small change, different feeling.
Most real estate brands look like they were designed not to offend anyone. Arcova was designed to be impossible to ignore.
Electric lime. Forest green. A house mark that owns a building facade as confidently as it owns a tote bag. "Build where others only look." "What we build today is what stands tomorrow."
This is a small piece from a website I’m currently building. The full thing is coming soon.
I specialize in branding for tech companies, SaaS, AI startups, and founders who need their brand to look as serious as the product they’re building.
No fireworks. No unnecessary gradients. Just a brand system doing its job.