Recently worked on a project for https://joindawn.com/ on the release of their new product. Hired by my friend https://x.com/hunterthompson to create the initial logo and creative direction. He always brings me great projects that give me room to really push the logo and brand work. With Dawn, I explored a wide range of directions — looking at how we could express sun, serenity, and mental health in a way that felt warm, calm, and approachable. These were some of the early explorations across a few different visual directions.

So cool

Are you using AI in every aspect of your life...like I am? From drafting ideas, writing documents, research, report writing,...and design,...

Someone commented to me, "If you're using AI to write articles, how can that be trustworthy?"

And here's my perspective; I think it's simple:

Back in school, I memorized multiplication tables and learned mental arithmetic. Later, when I got a computer, I still used it to calculate faster.

I learned to write, and I know how to write (I even had a few articles published in Hoa Hoc Tro magazine, receiving an average of 5 handwritten letters a day from readers and writing quite a few replies). But when I bought my first desktop computer, I started typing and writing documents. Since then, I've written less by hand and sent fewer traditional letters, switching to email instead.