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Shopify's Rollouts feature got a redesigned setup on September 22, and it's worth knowing even if you've never touched it.
Rollouts lets you launch a theme, checkout or customer account change to a percentage of traffic instead of switching it on for everyone at once.
Before this update, a theme change, a checkout tweak and a customer account change each needed their own separate rollout. Now they can go into one, with the traffic split and timing adjusting based on whether you're calling it a launch, a temporary event or a straight test.
The practical part is the setup flow now flags conflicting settings before you schedule anything, instead of you finding out two rollouts are fighting over the same audience after the fact.
If you've never opened it, this is the tool for testing a new theme on a slice of traffic before a full launch, or running a holiday checkout change for two weeks without touching the live version for everyone else.
If you want a second pair of eyes on whether your current setup could use something like this, our free audit at audit.ecomswiftllc.com is a good starting point.
Ecom Swift LLC
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Shopify quietly changed how it counts a session this week, and if your conversion rate looks different starting September 21, this is why.
The rollout runs September 21 to 23. Three things changed under the hood. Sessions used to end automatically at midnight UTC, so a shopper browsing late at night got counted as two sessions. Now a session only ends after 30 minutes of inactivity, so that same visit counts as one. Second, a shopper who lands straight on checkout from a cart link, with no pageview at all, now counts as a session where before it didn't. Third, identified bot traffic is filtered out of session reports by default.
None of this means your store actually changed. Sessions, conversion rate, add to cart rate, checkout rate and bounce rate can all move in either direction depending on which of the three effects dominates for your traffic mix. Less bot noise pushes conversion rate up, more counted no pageview sessions pushes it down.
Five minute check before you react to a number. Pull your orders and sales for the same period. If those are flat but conversion rate jumped or dropped this week, it is the measurement change, not your store. Compare like for like only after September 23, once the rollout has finished on your account.
Ecom Swift LLC
I'd pick Studio backgrounds!
I redesigned this mobile offer section of product page on @Figma to create a clearer, more persuasive buying experience.
The original page presented the essential information, but the benefits, product options and purchase controls were difficult to scan.
For the redesign, I improved:
• Product and offer hierarchy
• Benefit-focused messaging
• Product gallery and visual presentation
• Flavour and bundle selection
• Pricing and savings visibility
• Trust signals near the CTA
• Mobile usability and buying flow
The goal was to help shoppers understand the product, compare their options and move toward purchase with less friction.
This is a concept redesign created to demonstrate my approach to conversion-focused Shopify product page design.
Good hierarchy fix, the before version buries the flavor picker and quantity discount below a wall of bullet points. On the bundle tiers, are the 10/20/30% discounts pulled from a real margin model for a shake product, or placeholder numbers for the concept? That third tier...