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Authors, let’s talk about something many people overlook… 👀📖
You can have an amazing story and still lose readers because the manuscript doesn’t feel professionally finished.
A reader may not know why a book feels difficult to read, but they notice things like:
Long, awkward sentences
Repetitive wording
Inconsistent chapter formatting
Poor spacing and typography
Grammar and punctuation errors
Pages that simply don’t look professional
And here’s the thing:
Editing isn’t about changing an author’s voice.
Good editing should make your voice clearer, stronger, and easier to experience.
Then comes formatting.
Because once the words are polished, the book still needs to look like a book whether it’s being prepared for Kindle, paperback, hardcover, or print.
That’s the part I love about working with authors:
Taking a manuscript from “I’ve finished writing” to “I’m proud to publish this.” ✨
If you’re an author, tell me:
What’s harder for you finishing the manuscript or getting it publication ready? 👇
#BookEditing #BookFormatting #Proofreading #Authors #SelfPublishing #IndieAuthors #Publishing #Freelancer #Contra
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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What happens when one website has to talk to two different people?
A client of ours teaches two audiences at once: expecting mothers who want a calm pregnancy, and women who want to become doulas. One brand, one site, two very different reasons to visit.
The usual fix is a hero that speaks to "everyone" and lands with no one. We designed it as a fork in the road instead:
1. Two doors in the hero. "I'm pregnant" and "I'm training to be a doula", side by side, equal weight. The visitor picks a path in one click, and the headline above them stays about the shared value.
2. One voice, two tones. The mothers' path is softer: fewer words, more room, gentle photos. The doula path is more structured: modules, certification, dates. Same fonts, same colors, different rhythm.
One proof section, split in two. Testimonials from mothers on the left, from doulas on the right. Each visitor sees people like them before the price.
Writing for everyone is writing for no one. Give each reader a door.
Have you ever designed a page for two audiences at once? How did you split it?
Really great point! Designing for two distinct audiences under one brand is always a challenge. Excited to see your approach to solving it.
Business Card for FT Studio, Interior Design Studio by Federica Tomasello.
The motto of my life is “you can be both.” Meaning that my interests often diverge, but I’m fine with that. So it can happen that I fall in love with a digital design project, or get excited about creating a physical object.
That’s why, even though the world is living in the heart of its digital era, and I like that, I love designing for print. In particular, the business card. It may seem obsolete to still walk around with a business card in your jacket pocket, but I find it a powerful gesture for approaching the working world with professionalism. What matters is that it’s clear and communicates who you really are.
What do you think? Do you still find it useful to have your business card designed?
Let me know.😊
alessia.
Full Case Study: FT Studio Interior Design Studio Brand Identity
How many mistakes can you spot in this spreadsheet? 👀
Messy data can cause more problems than you might think!
From duplicate customer records and missing information to inconsistent formatting, even small errors can make managing business data difficult.
I help businesses organise, format and review their spreadsheets, identifying potential issues before making any changes that require client approval.
Can you spot all the issues in this example? Let me know in the comments!
#DataEntry #SpreadsheetFormatting #DataCleaning #Freelancer #GoogleSheets
I can identify at least few data-quality issues or inconsistencies in this customer dataset. Name not properly capitalized
Name capitalization inconsistent
Possible spelling error
Name not properly capitalized
Possible duplicate customer
Email uses uppercase letters
...