Been away for a while working on some big brand strategy projects 🥹 So excited to share a peek at one of my recent branding + packaging projects: Maji is a specialty coffee brand dedicated to sourcing and roasting exceptional single-origin coffees from across Africa. Let me know if you like it!!

Lovely!

First Impressions: Brand's Make-or-Break Moment Kevin Stirtz said, "Every contact we have with a customer influences whether or not they'll come back." Guess what? It's 100% true. This is one quote I love so much. When working on a brand’s strategy, we always develop customer touchpoints, those moments where people first get to know your business. It could be through social media posts, a recommendation from a friend, billboards, ads, or your website. These first touchpoints matter a lot. Many starting businesses overlook them, not realizing how much branding plays a role here. It’s often one of the biggest decision-making stages for customers. If the first contact feels off or rude, most people (including me) won’t go further. That’s why first impressions are so important to me. I personally take time to respond to every comment and reply across my socials, because those are often people’s first contact with my brand. Branding lays the foundation for these moments. While marketing and responses to enquiries are important, consistent branding and messaging ensure your brand feels the same across every touchpoint. It takes multiple interactions before someone decides to buy, and inconsistent branding can cause you to lose them before that point. At Donatus, we dive deep into your business to shape first impressions and perceptions exactly the way you want, using design as the tool. Want to work with us? Send a DM or email✉️to info@donatus.agency. Logo Design & Branding for AuraFlint Atelier. ©2025

This is very apt, first impression is everything.