One Logo a Day | Exploring Geometric Expression

For one month, I challenged myself to design a logo every day. These four favourites share a distinct visual language: bold monochrome shapes, precise geometric construction, and playful use of negative space.

Circles, semicircles, and elongated verticals become the building blocks for expressive symbols. Rounded forms soften the heavy black silhouettes, while repetition creates rhythm and movement. Elsewhere, sharp diagonals and dramatic shifts in thickness introduce a more angular, architectural character.

The series explores the boundary between abstraction and recognition, suggesting familiar objects and gestures through a small number of carefully arranged shapes. Visible construction grids reveal the relationships behind each mark, showing how proportions, alignments, and curves hold the compositions together.

Working entirely in black and white places the focus on form. Each design becomes an exercise in creating personality and visual impact through silhouette, contrast, and space.

Love how simple geometric shapes turn into such a distinctive mark. The precision and negative space are spot on!

Pauli | Fashion with a Personal Touch

For Pauli, a fashion boutique with a warm, caring personality, I designed a logo that brings its “fashion & love” philosophy to life through playful, distinctive lettering.

The connected lowercase wordmark combines rounded strokes, circular details, and flowing curves. Its consistent line weight creates visual harmony, while the elongated “p” and tall “l” give the silhouette rhythm and individuality. A small heart replaces the dot above the “i,” weaving the boutique’s affectionate character directly into its name.

A delicate serif tagline adds elegance beneath the expressive lettering. Deep blue anchors the identity, balanced by soft blush pink and fresh pastel green for a welcoming, uplifting palette.

The letterforms also become a flexible graphic toolkit: separated, mirrored, and repeated, they create decorative motifs and packaging patterns. This extends the logo into a cohesive identity, giving every detail the same personal, lovingly considered feel.

Lovely design