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Nikita Bier stepped back from leading product at X.
last year X targeted spam, engagement bait, copied posts and low-effort replies. Depending on which creator you ask, he either cleaned up the algo or destroyed reach while fixing it.
to whoever takes over:
reward original work
explain why our reach randomly disappears
and don’t treat AI assisted work like spam
The torch is being passed.
Hopefully, that’s a good thing.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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