Why hire an influencer when you can build one? 🏺 For the past few months, I’ve been developing "...Why hire an influencer when you can build one? 🏺 For the past few months, I’ve been developing "...
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For the past few months, I’ve been developing "Cleopatra", a fully AI-driven content creator. This isn't just a tech demo; it's a proof of concept for the future of User Generated Content (UGC).
Why does this matter for brands?
Consistency: She never has a bad hair day.
Availability: She can shoot content 24/7 in any location without travel costs.
Control: Every word and expression is directed with the precision of a VFX shot.
I used a hybrid workflow combining Midjourney (for the look), Kling/Runway (for motion), and Nano Banana (for consistency), then polished it all with traditional compositing techniques.
The result is a consistent, controllable character ready for long-form storytelling.
For Lastrier, I am developing a creative content direction that goes beyond traditional product photography.
Stop motion and artificial intelligence become creative tools to explore movement, composition and storytelling while keeping the jewelry at the center of every visual.
The goal is not to use AI simply because we can.
It is about finding new ways to present the product, highlight its details and create a visual world that elevates the perception of the brand.
Because in luxury, showing the product is only part of the story.
The real work is creating desire around it.
Creative Direction · Stop Motion · AI Visuals · Luxury Content