Built this DTC e-commerce site for carbon fiber pool cue brand disrupting the billiards market. C...Built this DTC e-commerce site for carbon fiber pool cue brand disrupting the billiards market. C...
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Muhammad Hamza Zahid
pro
• Feb 27
Built this DTC e-commerce site for carbon fiber pool cue brand disrupting the billiards market.
Check it out: https://crbncues.com/
Design Strategy: Launch campaign focus (VIP early access, limited bundles) Trust signals: 30-day satisfaction guarantee + lifetime warranty Bundle offerings clear (cue + extension + glove + tee) Modern, tech-forward aesthetic to match carbon fiber product Social proof integration from billiards community
Why It Works: Billiards is traditional. This brand is modern. The site reflects that, clean, bold, confident. No old-school pool hall vibes. This is for players who want performance without the inflated price tag.
Launched via crowdfunding, transitioned to full e-commerce. Built on Shopify.
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