Agent products resist normal product marketing. There's no single interface to screenshot and the category vocabulary has gone generic, so a feature list communicates almost nothing.

We built Heron's explanation as a four-beat scroll that runs the agent's actual loop. The model appears and is watched. Violations surface with plain language and a real IBC clause. An edit is applied after approval. The system learns the firm's standards.

Pacing was the main design problem. Each beat needed enough scroll distance to register as a separate action, without the section becoming so long that people bail before the payoff. The sequence carries the technical detail that would otherwise sit in a spec table.

The four-beat scroll is a smart way to make the agent’s loop feel tangible—much clearer than a static feature list. The restrained visual system gives the interaction room to breathe.

Generated these looks in Midjourney — but the layout is what really pulls it together.

Grid, crosshairs, typography, detail callouts: same images, but the presentation makes them read like an actual editorial spread instead of just pretty pictures.

The grid, crosshairs, and detail callouts do more than decorate the Midjourney output—they turn it into an editorial system. Great example of how art direction can make a set feel like a coherent campaign.