Bold Construction Branding with Architectural Serif LetteringBold Construction Branding with Architectural Serif Lettering
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Can a construction brand convey both strength and elegance?
Interconnected serif letters echo architectural structures, while vivid yellow and black create a bold contrast.
What’s your first impression: construction, architecture, or something else?
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TRUEFRAME logo
yellow and black doing the heavy lifting here, my first read was architecture
3and's avatar
Thanks for sharing your take! Yellow and black were chosen for that strong visual impact, and the architectural impression ties in with the structural inspiration behind the lettering.
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