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UHN — Your Complex Brain
The engagement: Concept development and creative direction for a branded podcast from North America's largest brain research centre.
The challenge
University Health Network needed a podcast that could speak to two audiences at once: patients and caregivers looking for hope and clarity, and researchers and clinicians looking for credibility. Most science podcasts pick a lane. UHN needed both lanes to work.
What I did
Developed the show concept and creative direction around a "science mixed with heart" storytelling formula — an editorial approach that let real patient stories anchor rigorous research content. Built the format, voice guidelines, and episode architecture that the production team now executes against.
The results
#1 Science Podcast in Canada on Apple Podcasts
Won People's Choice — Best Science Podcast 2024
Became UHN's flagship audience-facing content property
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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