A look behind the scenes of a product animation I'm currently developing.
The final render is only half the story. Every polished frame starts with countless iterations, lighting adjustments, material refinements, camera tests, and viewport previews before reaching the final result.
Writing unique code for animations makes iterating on reactive micro-interactions so much smoother. It completely transforms how a brand narrative feels in the browser.
Motion as part of the visual system.
A series of cinematic studies created for my Framer portfolio — different materials, movement and lighting, all connected by one art direction.
The goal: make every section feel different, while the experience still feels like one world.