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For Emma Legal, we created an animated video announcing their partnership with SS&C Intralinks.
Because this was an important collaboration, the announcement needed to be clear within just a few seconds. At the same time, Emma Legal’s own platform and value could not disappear behind the partnership message, as the launch could introduce their product to a broad audience of potential new users.
Through concise storytelling and carefully directed UI animation, we showed how Emma Legal helps users analyse deal room documents and identify missing information or potential legal risks.
Rather than creating a traditional product walkthrough, we focused on communicating what makes the platform valuable in a clear, calm, and engaging way.
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The identity combines bold editorial typography, warm lifestyle photography and familiar deli-inspired details to create something considered, approachable and easy to return to.
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more posts on this one in the upcoming days!
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That deep green and the AK monogram feel premium without tipping into cold or clinical, hard balance to strike for healthcare branding. Did the clinic have existing brand equity you had to work around, or was this a clean slate?
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At the time, most crypto wallets leaned into dark themes and interfaces that felt built for experienced users. We wanted to explore a different direction. Something brighter, friendlier, and easier to navigate without losing the feeling of security or control.
The goal was simple: make managing digital assets feel approachable. We focused on clear information hierarchy, intuitive navigation, and a visual identity that didn't rely on the usual Web3 design trends.
Looking back, we'd definitely refine parts of it today, but the core idea remains the same. Great product design isn't about making crypto look more complex. It's about making it feel easier to use.
Going brighter and friendlier for a crypto wallet is still the harder design problem, most teams default to dark mode because it's easier to fake secure. What was the biggest pushback from users used to the darker wallet convention?
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