Cinematic YouTube Thumbnail – High CTR Motivation Concept
Designed a high-contrast cinematic YouTube thumbnail focused on exclusivity and elite mindset positioning.
The concept highlights the “Only 1%” psychology — visually representing rarity, discipline, and ambition through dramatic lighting and bold typography.
The goal was to create a scroll-stopping thumbnail optimized for motivation and self-improvement content.
Exploring a digital experience for an Indonesian furniture brand inspired by mid-century modern design.
The website brings together product discovery, storytelling, and visual direction to make the digital experience feel as considered as the furniture itself.