Designed and developed ClubTree, a SaaS platform that helps membership organizations manage their websites, members, events, and communications from one centralized system.
ClubTree combines a public-facing website with an administrative dashboard, giving organizations the tools to manage membership applications, member directories, attendance, newsletters, documents, and organizational workflows.
The platform was designed around real-world service club needs, with an emphasis on intuitive navigation, role-based access, and simplifying administrative tasks.
My role: Product strategy, user research, UI/UX design, full-stack development, testing, and launch.
Key features:
- Membership applications and directories
- Event and attendance management
- Website content management
- Newsletters and member communications
- Role-based access and administrative dashboards
- Integrated organizational workflows
Outcome: A functional membership management platform with a live implementation for the Rotary Club of Charlottesville.
Going live with one real club in Charlottesville and building around how they actually run is the right way to do it. Club admin tools usually feel stuck in 2010, so this looks like a big upgrade. How did you land them, through someone in the club?
🌿 Bringing Nature Closer Through Thoughtful Web Design
Introducing Origiganics by Wallian — an organic products e-commerce website built to give a natural brand a clean, modern, and welcoming digital presence.
The goal was to create an experience that reflects the brand's identity while making it easy for customers to explore organic products, discover the brand, and shop with confidence.
✨ Key highlights:
Clean and modern e-commerce experience
Nature-inspired visual identity
Product discovery and featured collections
Responsive website design
Brand-focused sections and customer testimonials
Newsletter subscription and customer-focused navigation
I enjoyed working on this project and bringing the brand's vision to life through design and development.