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One of my favorite projects is my personal branding for Studio Kalili. I enjoyed designing a logo that represents my demeanor—calm with bursts of joy! 💚
The logo design came down to two options. I wanted to go with the first design that has the ball because it added contrast & emphasized centered energy. But I knew that there might be a legibility issue.
As part of my process, I wanted to make sure that the logo was read correctly, so I asked people around me. Just as I suspected, they read “studi kalili” instead of “studio kalili”. 😭
I learned that the first type of design works best when the playful element is nested between other letters, that way it actually reads as part of the word! Also don't skip your legibility test.
I am so happy with the final design—it conveys the playfulness I wanted while still being legible! ✨
amazing
Its great.
I liked the typo pretty much!
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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love the visual hierarchy and calm premium for the brand
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Nice work!
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