🚀 Telegram Content Bot + Image Pipeline for Swedish Hunting Brand

Built a fully automated content system for Huntway, a premium Swedish hunting and outdoor lifestyle brand, replacing a manual content creation process with an intelligent daily workflow powered by Make.com, Claude AI and Telegram. 🔥 The Problem

The client had a growing archive of over 4,500 professional hunting images with no structured way to use them for daily content. Every Instagram, Pinterest and editorial post required manually browsing the archive, selecting an image, writing a caption and posting — a process that was eating significant time each week.

🧠 What Was Built

A complete end-to-end content automation system with three connected parts:

The first part is an image analysis pipeline that automatically analyses every new photo added to Dropbox using Claude AI. Each image is tagged across 34 fields including season, weather, mood, clothing colours, subject, weapon visibility, Pinterest safety and dog detection — all stored in a structured Airtable database of 4,521 images.

The second part is a daily content bot running on Telegram. The client types "suggest" and the bot checks today's actual weather and season in Sweden, filters the image library and sends two relevant suggestions — one featuring a man and one featuring a woman or group. The client picks one, selects the content format (Instagram, Pinterest or Editorial) and receives a caption generated by Claude AI in the correct voice, language and length for that platform.

The third part is an intelligent suggestion engine that tracks which images have been shown each day to avoid repetition, filters out weapon-containing images automatically when Pinterest is selected, and groups similar weather conditions to ensure suggestions are always available regardless of the specific conditions outside.

🔥 The Impact

What previously took manual browsing and writing time now takes under a minute. The client has a searchable library of 4,500+ tagged images, daily content suggestions matched to real Swedish weather and season, and platform-specific captions generated on demand — all from a simple Telegram message.

🚀 Stack

Make.com — Telegram — Claude AI (Anthropic) — Airtable — Dropbox — OpenWeatherMap API