A little more about the inspiration behind Tindara.
I wanted the identity to have a connection to Tindari, Sicily. The Madonna di Tindari statue was the starting point for the symbol, while Sicilian decorative patterns inspired the graphics around it.
For the colors, I chose mustard yellow, deep green, and burgundy, balanced with cream. I wanted to bring some of that warmth and richness into the packaging, while keeping the different elements comfortable together.
For me, these references are what give the project its character and sense of place.
Take a look at this newly completed brand identity and packaging design project! I focused on clean lines, high-contrast layouts, and powerful typography to create an unforgettable premium aesthetic.
Whether you need a standout logo system, custom brand guidelines, or luxury structural packaging assets, I build visual solutions that drive real business impact.
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The clear-space diagram tied to the height of the letter A and the gold foil on the cards make this feel like a proper system, not just a logo. One challenge: the wordmark is gUm with a lowercase g, but the monogram reads GU, so the M drops out. Was that deliberate? A monogram...